Google has made the process of getting products listed in Shopping Actions deliberately simple. However it can provide a clearer return on investment (ROI) as you manage your eCommerce marketing budget. This means you can’t spend more to win additional impressions as you might with traditional Google Shopping ads. Retailers only pay once customers have made a purchase, in contrast to more typical cost-per-click (CPC) and cost-per-action (CPA) models.

Google Shopping Actions is based on a cost-per-sale (CPS) model because Google only displays ads organically when consumers demonstrate some kind of online behavior that suggests purchase intent. Features like a shareable shopping list, a universal shopping cart and saved payment credentials to allow instant checkout make the experience both quick and seamless. Much in the way consumers might browse through a physical store and ultimately buy something, Google Shopping Actions boosts the visibility of products online to drive eCommerce conversions. and France, Google Shopping Actions provides a mechanism for retailers to advertise their products through Google Shopping Ads, provided they have a Google Merchant Center (GMC) account. What Are Google Shopping Actions?Ĭurrently restricted to the U.S. Google Shopping Actions is also centered upon the same principle that Google has applied to all of its products and services: that the ideal digital experience should be fast, effortless and that nothing should come between a customer and what they want.

This not only includes its desktop web site but its portfolio of mobile apps and even its voice assistant. Originally launched in 2018, Google Shopping Actions reflects the fact that the company operates some of the most popular and immersive channels for consumers to discover content they love. For retailers, Google Shopping Actions can be just as powerful in the ongoing search for new customers. For consumers, Google’s trademark search engine has become the most effective means of finding everything from luxury fashion to details about the weather outside.

Google shopping desktop